We optimise your digital media budget!

Fresh Toast helps you unlock the full potential of online advertising with smart use of technology and refreshing input.

Programmatic is in our DNA and therefore we constantly strive to be the best, independent partner in the industry.

Because advertisers are becoming more demanding and the digital media landscape is changing rapidly, our team at Fresh Toast strongly believes that: “ One Size does NOT fit all “

Every goal requires a different strategy, no matter whether this is acquisition, branding, retargeting or direct response. By combining outstanding behavioral insights with the right technology, we will provide you with indepth knowledge about your customers behavior, allowing you to connect with them at the right moment and get more out of your digital media budget.

Together we will work towards a successful, result-driven strategy!

Decisions per day
Ad opportunities per day
Impressions every second
ROI increase in 3 years

Self-learning marketing

1. Artificial intelligenceAlgorithm learns and optimizes real time, across all major and local add exchanges , every 10 minutes, 24/7


2. Big Data11MM+ data points from 3.1 billion anonymous users in database


3. Non-stop automated optimization Algorithm updates every 10 minutes


4. Cross-channel delivery and synchronizationShared learnings and insights cross-platform


5. Audience insightsAccurate and timely reporting guarantees real audience understanding


Marketing that delivers

Excellence in customer service and accurate and timely reporting

Maximizes audience insights and focus on enduring results

The technology we use defines the maximum audience opportunity

By observing how consumers react to marketing messages in any given moment across the digital landscape

Team of analysts and data specialists provide expert input

Working with our professionals and the technology we use which are both exclusively focussed on making programmatic work for advertisers, to maximise success

Uncompromising standard for safety and eradicating fraud

Includes industry standard, IAB-certified and e-privacy compliance

More relevant advertisement and better results

We recognise the moment that builds towards your goal, not the person or segment

Undeniable proof that it works

Forrester study reveals that technique we use for 3 years can deliver over 190% ROI increase.

Transparency Reveals Results

With your tailormade strategy based on cutting-edge technology, a small and highly dedicated team of seasoned online professionals and the “Programmatic” DNA running true our veins, we guarantee you that:

  • You will reach and connect your real target audience at the right time under the right circumstances
  • You become more scalable
  • You will be able to build and run effective cross-device campaigns successfully
  • You will be able to build and run effective cross-border campaigns successfully
  • You will generate more valuable data and new customer insights









How it Works

Fresh Toast

Fresh Toast is a division of 2C Holding. A group of companies which is active in the field of digital marketing strategy and solutions , telemarketing and credit management. 2C Holding with well over 1000 employees and more than 15 years of experience, can rely on successful partnerships with all major players in the industry such as, but not limited to, Vodafone, KPN and Eneco

Our core values are the cornerstone of our corporate identity

  • Professional – Every day we strive to be the most reliant and efficient partner in the business which provides the highest level of privacy and brand safety.
  • Pro-active – Being a business partner means being flexible, trustworthy and realistic.
  • Customer focus – We find it highly important that we guide our partners true the complete process in a fair and transparent way.
  • Result Driven – By continuously learning, brainstorming and finding new ways we achieve maximum results for our partners.


Elmar Bonke

Managing Director
Marvin Vacquier Droop

Chief Operational Officer
Jan de Bruijn

Sales Manager
Jan de Bruijn
Bob de Bree

Senior Account Executive
Jordi van Staveren

Digital Trading Specialist
Rogier Beerends

Head of Creative
Johan Aartsen
Sales Manager



Old meets new: eeuwenoude techniek inzetten om real time te voorspellen

| Geen categorie | No Comments

De droom van elke marketeer Uiteraard wil een marketeer zijn budget graag zo goed mogelijk besteden, zodat bedrijfsdoelstellingen worden gerealiseerd. Een hele uitdaging, want de wijze waarop mensen media consumeren…


Wat is conversie attributie, last click vs multi click?

| Geen categorie | No Comments

Conversie attributie is een hot topic. Wie krijgt de credits en betaal ik niet teveel? Last click, first click of multi click/view? Google is begrijpelijk een grote voorstander van last…


Kennis en kunde van programmatic in digitale tijdperk

| Geen categorie | No Comments

We kunnen stellen dat vast staat dat nagenoeg alle media digitaal zal worden en dat alle advertentie-transacties tussen computers zullen worden afgehandeld. Deze trend is zich nu aan het voltrekken….

Start getting results ??
Together Everyone Achieves More

Fresh Toast B.V.
Weesperstraat 392
1018 DN Amsterdam
The Netherlands
KvK 64210081

Call: 020 757 08 88
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