We optimise your digital media budget!

Fresh Toast Digital unlocks the full potential of online advertising. We believe in a programmatic first approach to advertising. We are built just for programmatic and being the best, independent partner you can wish for.

One size does not fit all-in in this landscape, we give our advertisers a better programmatic solution with the right technology, a team of specialist and a holistic view on media. We get more out of your digital media budget!

Additionally, outstanding behavioral insights will provide you with a deep understanding of your customers to allow you to engage with them at the right moment. Whether your objectives are acquisition, retargeting, lead generation, direct response or branding campaigns, together we work towards a successful, results-driven strategy.

Decisions per day
Ad opportunities per day
Impressions every second
ROI increase in 3 years

Marketing that learns

1. Artificial Intelligence
AI learns and optimises, every 10 minutes, in real time across all major and local exchanges.


2. Big Data
11MM+ data points from 3.1 billion anonymous users in database.


3. Automatic optimisation
Algorithm updates every few minutes.


4. Cross-channel delivery and synchronisation
Shared learning and insights cross platform.


5. Audience insights
Reporting ensures real audience understanding.


Marketing that delivers

Excellence in customer service and rigorous reporting

Maximises audience insights and focus on enduring results

The technology we use defines the maximum audience opportunity

By observing how consumers react to marketing messages in any given moment across the digital landscape

Team of analysts and data specialists provide expert input

Working with our professionals and the technology we use which are both exclusively focussed on making programmatic work for advertisers, to maximise success

Uncompromising standard for safety and eradicating fraud

Includes industry standard, IAB-certified and e-privacy compliance

More relevant advertisement and better results

We recognise the moment that builds towards your goal, not the person or segment

Undeniable proof that it works

Forrester study reveals that technique we use for 3 years can deliver over 190% ROI increase.

Optimal collaboration and marketing outcomes

Our strategy which combines the distinctive technology, multiple marketing data specialists, and the goal to be the best programmatic advertising partner, ensures you that you will:

  • Optimise and target the right audience at the right time at the right place
  • Build effective cross-device campaigns
  • Generate greater data and new customer insights
  • Achieve more scale
  • Run cross-border campaigns successfully









How it works

Fresh Toast

Fresh Toast is part of 2C-Holding, four companies with a focus on telemarketing, credit management and digital marketing solutions. 2C-Holding, with over 1.000 employees, has 15+ years of experience in customer contact for premium brands including KPN, Eneco and Vodafone.

Our core values serve as the foundation for how we act and make decisions.

  • Professional: We are reliable, efficient, accurate and provide the highest level of brand and privacy safety.
  • Pro-active: We think along with customers, advise and take action when needed.
  • Customer focus: We guide customers through the entire process in a transparent way.
  • Result orientated: We only want to achieve maximum results for our customers, we constantly learn and revise to get the best outcomes.


Elmar Bonke

Managing Director
Marvin Vacquier Droop
Chief Operational Officer
Johan Aartsen

Sales Manager
Johan Aartsen
Marjan de Vries

Account Manager
Tessa Elbersen

Trading specialist



Old meets new: eeuwenoude techniek inzetten om real time te voorspellen

| Geen categorie | No Comments

De droom van elke marketeer Uiteraard wil een marketeer zijn budget graag zo goed mogelijk besteden, zodat bedrijfsdoelstellingen worden gerealiseerd. Een hele uitdaging, want de wijze waarop mensen media consumeren…


Wat is conversie attributie, last click vs multi click?

| Geen categorie | No Comments

Conversie attributie is een hot topic. Wie krijgt de credits en betaal ik niet teveel? Last click, first click of multi click/view? Google is begrijpelijk een grote voorstander van last…


Kennis en kunde van programmatic in digitale tijdperk

| Geen categorie | No Comments

We kunnen stellen dat vast staat dat nagenoeg alle media digitaal zal worden en dat alle advertentie-transacties tussen computers zullen worden afgehandeld. Deze trend is zich nu aan het voltrekken….

Start getting results:

Fresh Toast B.V.
Weesperstraat 392
1018 DN Amsterdam
The Netherlands
KvK 64210081

Call: 020 757 08 88
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